Esta campanha da Suíça, criada para o Dia Internacional da Pessoa com Deficiência (3 de dezembro), aproveitou as compras de final de ano para provocar a reflexão. As lojas Modissa, WE Fashion, PKZ, Schild and Bernies trocaram seus manequins tradicionais por modelos especiais criados com as medidas de pessoas com algum tipo de deficiência. Nas lojas, foi exibido o filme que mostra como os manequins foram feitos e a emoção das pessoas que serviram como modelo ao verem o resultado do trabalho.
Participaram da ação a Miss Handicap 2010, Jasmin Rechsteiner, o locutor de rádio Alex Oberholzer, o atleta Urs Kolly, a blogger Nadja Schmid e o ator Erwin Aljukic. A criação é da agência Jung von Matt/Limmat para a ONG Pro Infirmis.
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