</p> <p>O melanoma é o câncer mais letal entre jovens de 15 e 30 anos na Austrália e mata, anualmente, mais de 1500 australianos. Além da genética, entre as principais causas do melanoma – que surge na pele, olhos e sistema nervoso central – destacam-se a pele clara e a exposição exagerada ao sol.</p> <p>A organização <a href="http://www.melanomapatients.org.au/">Melanoma Patients Australia</a>, em parceria com a agência <a href="http://www.gpyr.com.au/">Gpy&r</a> decidiram mobilizar e engajar as principais vítimas dessa doenças no exato momento em que elas estão mais expostas a esse perigo e que os australianos amam: o banho de sol. Para atingir esse público, considerado de difícil alcance para diversas campanhas, o melanoma ganhou um perfil nas principais redes sociais através do projeto <strong>Melanoma Likes Me</strong>.</p> <p>A primeira etapa foi a criação de um algoritmo que detectava as hashtags mais populares durante o verão australiano – <strong>#sunkissed, #tanned and #beachside</strong> – e imagens geolocalizadas de praias. Assim, toda vez que um usuário postava um foto desses locais utilizando uma dessas hashtags, o perfil do melanoma interagia de forma instantânea com o usuário. Além de curtir a foto, o perfil <strong>_melanoma</strong> comentava as fotos de uma forma provocadora. Por exemplo, ao postar uma foto na praia com a legenda “<em>Dia Perfeito</em>”, uma jovem usuária recebeu imediatamente como resposta do perfil da doença: “<em>Perfeito para mim também</em>”. Ao clicar sobre o perfil, o usuário pode obter mais informações sobre o melanoma, como seus sintomas e outras formas de prevenção. Veja outras interações do <strong>_melanoma</strong>.</p> <p><a href="http://ig-wp-colunistas.s3.amazonaws.com/cip/wp-content/uploads/2015/06/29151554/Captura-de-Tela-2015-06-29-às-15.18.22.png"><img fetchpriority="high" decoding="async" class="alignnone wp-image-22079" src="http://ig-wp-colunistas.s3.amazonaws.com/cip/wp-content/uploads/2015/06/29151554/Captura-de-Tela-2015-06-29-às-15.18.22.png" alt="Captura de Tela 2015-06-29 às 15.18.22" width="310" height="372" /></a> <a href="http://ig-wp-colunistas.s3.amazonaws.com/cip/wp-content/uploads/2015/06/29151600/Captura-de-Tela-2015-06-29-às-15.18.48.png"><img decoding="async" class="alignnone wp-image-22080" src="http://ig-wp-colunistas.s3.amazonaws.com/cip/wp-content/uploads/2015/06/29151600/Captura-de-Tela-2015-06-29-às-15.18.48.png" alt="Captura de Tela 2015-06-29 às 15.18.48" width="293" height="375" /></a></p> <p>Melanoma Likes Me saiu do Festival Cannes Lions 2015 com três Leões, nas categorias Criative Data e Promo And Activation.</p> <p><strong>Dados do melanoma, detecção e prevenção</strong></p> <p>Apesar do melanoma representar apenas 2% dos casos de câncer no mundo, ele é o tipo que causa a grande maioria das mortes pela doença. Segundo o <a href="http://www2.inca.gov.br/wps/wcm/connect/inca/portal/home">Instituto Nacional de Câncer</a>, estima-se para o final de 2015, que sejam diagnosticados 5.890 novos casos de câncer de pele melanoma (2.960 em homens e 2.930 em mulheres) no Brasil. O número de casos tende a aumentar por, pelo menos, 30 anos.</p> <div> <div>O<a href="http://www.oncoguia.org.br/conteudo/deteccao-precoce-do-melanoma/1157/186/"> Instituto Oncoguia</a> explica que o autoexame regular da pele permite a detecção precoce do câncer de pele, e deve ser realizado em frente a um espelho numa sala iluminada. É importante conhecer o padrão de pintas, manchas, sardas, e outras marcas na pele para que se detecte novas pintas ou alterações nas já existentes.</div> <div>Você deve consultar um médico se detectar: alterações na pele que correspondem a qualquer um dos sintomas citados acima; aparecimento de novas lesões na pele; alterações suspeitas em manchas de nascença; ferida que não cicatriza em duas semanas ou coceira ou formigamento incomum numa mancha de nascença.</div> </div> <div class="tptn_counter" id="tptn_counter_22078"></div><!-- AddThis Advanced Settings above via filter on the_content --><!-- AddThis Advanced Settings below via filter on the_content --><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons above via filter on the_content --><!-- AddThis Share Buttons below via filter on the_content --><div class="at-below-post addthis_tool" data-url="https://www.comunicaquemuda.com.br/melanoma-likes-me/"></div><!-- AddThis Share Buttons 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